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Tuesday, March 30, 2010

Breaking News

Much has been said about  "Breaking News" in our country. Still our news channel do not budge from giving away breaking news in sensational matter. To add to our problems , there are too many news channels covering clone of "Breaking News". The reason that I am grieved so much is , there have been three major pipe burst in the Mumbai city with BMC water supply being cut to 35 % and our news channel are engaged in potraying the power games between the superstar of the country & Ruling party . The news was carried through out the day . How the CM of Maharashtra preponed his schedule of Marathi Sammelan and How Amitabh Bachchan attended it next day . I understand , if a slot of half an hour is provided for this news . The News was carried throughout the day. Inflation &  ever increasing price rise do not seem to worry Media.
The current situation worries me alot . The news channel (which keeps announcing as no.1 channel ) in the morning carried "gossip" in IPL . Badrinath's collision with Dhoni is a bigger news than who played well in the match. Sania's messages on Twitter about her upcoming marriage  with "Pakistani" cricketer Shoaib Malik  is a "breaking news".
Two months back Indian cricket team was touring Bangladesh & we won both the test matches . Nayan Mongia (former cricketer ) was genuinely happy for India's win in second test match , however in the events to follow the journalist/host of the show fed words in  Mongia's mouth about how Amit Mishra's absence had streched the match . Then Amit Mishra's exclusion from team became the "breaking news" . Nothing against Amit Mishra , but the news was creation of Media.

Yesterday's twin bomb blast in Russia was in News. However ,My favourite India TV , amplified the news into how unsafe our Metro in Delhi is. When I first saw the news it almost felt like , the blast were done in Delhi .
Day before yesterday Aaj Tak ran a special episode on "Bhuton ki Bhasha"( Lanaguage of Ghosts) .News channel cover news like Deepika being not able to work with Salman, hence she is upset , or "Shani ka pravesh Guru ke ghar mein " . What rituals should be followed during an eclipse . What the daily soaps are showing . What are the gossips in television in Industry. The list is endless !!! Today being Hanuman Jayanti , the expected news would be what the famous temples are doing on this occasion, how one should perform a Puja.
 The point is , analysis part is missing from News . There is a lot of junk news which possibly can be avoided .  Country like us ,who are growing at 7% and are expected to grow at higher rate need much better partners in form of Media .  What are the current government policies , how the ministry's are performing , what is the infrastructure growth, Is fund allocation proper etc. Why there is hike fuel prices. We need an unbiased media .
The country whose population is 100 billion & 35 % are in the age group of 18 to 40 , needs a media which provides a news which are interesting , informative and triggers the intelligence. Gossip news are part of our life , but its not an important part. There are separate channel which run 24 X 7 on entertainment industry . They cover it much better . .
We may not require to follow BBC or CNN pattern, bcos our needs are possibly different . We need people who analyse & breakdown information in a viewer friendly manner. There are few things which are good on News channel , like Aapki Adalat  in a courtroom fashion, or debates conducted by Barkha Dutt . "Total Recall" on TIMES NOW is very good show related to entertainment industry. Our Media industry needs to evolve as they get attention from all major segments like politics, celebrities . Media creates /changes an opinion in society. We need a better improved version of Media.

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